Job Description

Director of Social Media, Influencer and Content Marketing

About Us

We are a leading Hispanic marketing and advertising agency with 40 years of experience serving national, regional, and local clients across multiple industries. Our portfolio includes major consumer package brands, automotive clients, financial services, health care, retail and other prestigious accounts. While we specialize in the Hispanic market (regardless of language), we also successfully deliver total market solutions for many of our clients.

Position Overview

We are seeking a forward-thinking Director of Social Media, Influencer and Content Marketing to lead our digital content and social media practice. This strategic role will drive innovation in content strategy, social media, and creator partnerships while ensuring cultural relevance and authenticity across Hispanic and total market initiatives. The ideal candidate will combine deep expertise in content creation, social media, and digital storytelling with strong cultural understanding and the ability to lead cross-functional teams in a rapidly evolving digital landscape. This is a client-facing position where you will have a leading role in representing the department, participating in key strategic and tactical meetings, including internal brainstorming and creative sessions.

Key Responsibilities

Strategic Leadership & Innovation

• Develop and execute comprehensive content and social media strategies aligned with client objectives across Hispanic and total market assignments
• Lead the ideation and implementation of innovative content, social media, and influencer/creator campaigns that resonate with diverse audience segments
• Create and maintain editorial calendars and content frameworks across all digital channels
• Forecast and adapt to emerging content, social media trends, technologies, and consumer behaviors
• Drive the integration of AI and automated solutions in content creation, campaign optimization, and audience targeting
• Establish and evolve content and social media best practices, guidelines, and standards as platforms and technologies advance
• Transform our "Latino Network of Creators" into a premium client-facing service that leverages emerging technologies and creator economy trends
• Develop and maintain the agency's thought leadership position in digital content and social media innovation
• Collaborate with our in-house production studio to develop innovative content creation models that maximize studio capabilities while meeting modern content demands
• Identify and pursue new revenue opportunities through strategic use of our production facilities for client content needs
• Drive the integration of traditional production excellence with modern digital content requirements

Content Strategy & Development

• Lead the development of multi-channel content strategies that drive engagement and conversion
• Oversee the creation of compelling, culturally relevant content across all digital platforms
• Ensure consistency in brand voice, messaging, and storytelling across all channels
• Drive content localization and adaptation strategies for Hispanic market segments
• Implement data-driven content optimization frameworks
• Partner with our production studio to create efficient workflows for high-quality content creation at scale
• Develop innovative approaches to adapt professional studio production capabilities for social-first content
• Create frameworks for rapid content production that maintain quality while meeting platform-specific requirements
• Design content packages that leverage our studio capabilities for multiple platform deliverables
• Guide the evolution of traditional production processes to meet the speed and flexibility demands of digital content

Technology & Platform Expertise

• Stay ahead of platform algorithm changes and new features across all major social networks
• Evaluate and implement emerging content creation and social media tools
• Have an understanding of AI-powered solutions for content creation, optimization, and analytics
• Guide the integration of professional production equipment and workflows with platform-specific content requirements
• Identify opportunities to leverage studio capabilities for emerging content formats
• Develop solutions for adapting high-end production assets for social media use

Performance & Analytics

• Establish advanced KPIs and measurement frameworks for content and social media initiatives
• Implement predictive analytics and AI-driven insights for content and campaign optimization
• Oversee social listening and community management efforts
• Drive continuous improvement through data-driven decision making

Required Qualifications

• Demonstrated expertise and deep understanding of the U.S. Hispanic market, including cultural nuances, consumer behavior, and media consumption patterns
• 8+ years of combined content strategy and social media experience, with at least 3 years in a leadership role
• Proven track record developing successful content strategies and social media campaigns
• Experience working with Hispanic/multicultural audiences and markets
• Experience bridging traditional production processes with modern content creation needs
• Understanding of professional production workflows and how to adapt them for digital content
• Track record of developing innovative content production models

Technical Expertise

• Hands-on experience with content management and campaign deployment in:
• Meta Business Manager (campaign setup, audience targeting, optimization, reporting)
• TikTok Business Center (content strategy, ad creation, performance optimization)
• X Ads Manager (campaign management, targeting, analytics)
• YouTube Studio and Google Ads (video optimization, audience development)
• LinkedIn Campaign Manager (B2B targeting, content strategy)
• Emerging platforms relevant to Hispanic audiences
• Demonstrated proficiency in:
• Content management and workflow tools
• Social media automation and scheduling tools
• AI-powered content creation and optimization tools
• Social listening and analytics platforms
• Influencer marketing platforms and tools
• Social commerce solutions
• SEO tools and analytics
• AR/VR content creation tools
• Professional production equipment and workflows
• Video production and editing software
• Asset management systems
• Content distribution platforms
• Live streaming technologies
• Virtual production capabilities

Additional Requirements

• Must be fully bilingual in English and Spanish
• Excellence in team leadership and cross-functional collaboration
• Outstanding presentation and client communication skills
• Demonstrated passion for content, social media innovation and emerging technologies
• Agency experience preferred

Desired Skills & Attributes

• Experience developing content and social strategies for the U.S. Hispanic market across different acculturation levels
• Passion for AI and machine learning applications in content and social media
• Creative problem-solving abilities
• Excellent project management capabilities
• Strong presentation skills
• Collaborative, positive attitude
• Knowledge of content compliance and social media regulations
• Proven ability to identify and capitalize on emerging trends

What We Offer

• Opportunity to shape content and social media strategy for major brands
• Access to cutting-edge content creation and social media tools
• Collaborative and creative agency environment
• Competitive compensation and benefits package
• Professional development opportunities
• Work with diverse, talented teams
• Chance to impact Hispanic marketing and advertising industry

The ideal candidate will bring both expertise and vision to help our clients connect with Hispanic and general market audiences through innovative and culturally relevant content and social media strategies. They will be passionate about bridging traditional production excellence with modern content needs, ready to lead our agency's evolution in this rapidly changing landscape while maximizing the value of our professional production capabilities

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