Job Summary:
The Paid Search Strategist is responsible for managing paid search campaigns from top to
bottom, including but not limited to paid search campaign set-up, budget management, setting
and adhering to KPIs, optimization, reporting and identifying actionable insights for our clients.
Supervisory Responsibilities:
● None.
Duties/Responsibilities:
● Manage high volume paid search and YouTube campaigns for multiple clients.
● Maintain targeted campaign budgets, develop strong internal and external
relationships, and control campaign risks.
● Engage in all facets of clients’ SEM campaigns, including initial planning,
implementation, monitoring, optimization, analysis and reporting.
● Collaborate with the Media team to integrate paid search into overarching media
recommendations.
● Execute campaign launches: keyword and copy creation, analytics and tracking
implementation.
● Daily campaign management: Monitoring campaign performance against client goals,
including but not limited to search terms reports, negative keyword lists, keyword
quality score audits (landing page experience, ad copy relevancy, estimated CTR).
● Budget management: manage pacing, daily budgets, as well as overall platform
allocations.
● Bid management: Implement bid strategies and optimization efforts at the campaign, ad
group and keyword levels.
● Identify and recommend opportunities in related channels outside of search (YouTube,
Gmail, GDN, etc.).
● Manage platform tools to effectively achieve the highest ROAS/ROI across the major
search engines (Google, Bing, Amazon, YouTube, etc.) as well as be a champion for
wider Google advertising where appropriate.
● Develop campaign copy/creative, text-based titles and descriptions; establish keyword
creations and mapping to campaign goals.
● Must be able to minimize CPC by increasing your quality index.
● Generate performance reports and conduct campaign audits.
● Analyze data to develop actionable insights that can be measured and reported.
● Develop performance metrics to provide recommendations and continually revise
campaign strategy.
● Ensure that SEM campaigns satisfy clients’ goals. Strong time management and project
management skills with attention to details and focus on quality of results.
● Stay abreast of SEM industry trends and platform updates.
● Execute client invoicing and insertion orders.
Required Skills/Abilities:
● Experience with managing CPA and CPC campaigns.
● Knowledge of Google Ads and YouTube.
● Client-facing presence and communication skills.
● Maintaining strong internal and external relationships, ensuring the SEM campaigns
meet client goals.
● Proficiency with gaining actionable insights from analytic tools.
● Knowledge of tagging is helpful but not required.
● Experience working on large-scale national accounts is a plus but not required.
● Experience working with the media buying software, Advantage, is a plus but not
required.
● Experience collaborating between channels (Social, Display, SEO, etc.)
● Google Ads Certifications required.
● Must be a self-starter.
● Strong verbal and written communication skills.
Milestones and Performance Indicators:
● The Work: Ensures all campaigns are running as planned on budget, and with the
proper creative message.
● Thought Leadership: Identify minimum of one trend within the industry to highlight in
internal communications.
Education and Experience:
● Bachelor's degree in Advertising, Marketing, Business Administration, or related field
● 3+ years of experience managing high volume paid search campaigns
● Google Ads Certifications required
● Bonus: Agency or advertiser-side experience in the Travel, Tourism, and Recruitment
verticals
Next Role Progression:
● Senior Strategist, Paid Search
Working Conditions:
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
Hybrid office scenario.
Travel requirements - In town travel necessary, occasional overnight travel needed.
...Monarch Montessori School is seeking an Assistant Teacher for our Toddler Program (ages 1-3 years). Duties will include playing with young children, aiding the children in potty training, cleaning up after your children, aiding the teachers, subbing for teachers, supervising...
...office locations in San Antonio, Austin, Dallas, Nashville, Charlotte, Raleigh, and headquartered in Houston. We are seeking a HVAC Account Manager to join our team! Responsibilities: Continually develop qualified maintenance/service and retrofit prospects to ensure...
...Senior Landscape Architect/Project Manager - Chicago7+ years' experience in project management in commercial/civic and/or high-end residential landscape architecture. Were looking for an individual with expertise in, and a love of, project management with a background...
...takes accountability for results, drives for continued efficiencies, and has the tenacity to win. We are seeking interns for the Motorsports Vehicle Dynamics Simulation Team to do complex analytical work that would positively contribute to the bottom line of our culture...
...Physician Assistants PA** to conduct one-time disability exams for Veterans. **Location:** **MUST have an office to conduct patient exams... ...determinations are made by the **U.S. Department of Veterans Affairs (VA),** not by the provider.**This is a contract position...