Job Description

About Us:

We are seeking an experienced Marketing Manager to steward our brand narrative and amplify our presence across relevant markets.

Position Overview:

The Marketing Manager will be responsible for designing and executing refined marketing strategies that uphold the St. Bernard brand and deepen emotional connections with discerning clientele. This role requires a strategic thinker with an acute understanding of positioning, brand storytelling, and aspirational customer experiences. The ideal candidate is passionate about high-end fashion, brand representation, and delivering excellence at every touchpoint. Your presence and presentation in our stores is a must.

Key Responsibilities:

• Develop and execute integrated marketing plans that align with the brand’s positioning and long-term growth objectives.
• Lead the conceptualization and delivery of multi-channel campaigns across digital, print, events, and partnerships.
• Curate compelling narratives that celebrate our heritage and customer experience..
• Strategically manage influencer and ambassador relationships to maintain brand exclusivity and prestige.
• Oversee content production with a discerning eye for visual storytelling, ensuring all materials online and in store reflect the standards and refinement of our brand
• Lead strategic partnerships with media, retail partners, and cultural institutions.
• Manage and optimize digital marketing initiatives, including paid media, SEO, CRM, and social media, with a focus on our ideal customer acquisition and engagement.
• Monitor KPIs and deliver comprehensive campaign reporting, insights, and recommendations to leadership.
• Stay ahead of industry trends, competitor activities, and emerging opportunities within the appropriate sector.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
• 5–7 years of marketing experience, with a minimum of 3 years in the luxury or premium fashion sector.
• Deep understanding of brand dynamics, consumer behavior, and the importance of brand standards.
• Strong leadership, project management, and cross-functional collaboration skills.
• Exceptional verbal and written communication skills, with a refined, brand-appropriate tone.
• Proficiency in marketing analytics, CRM platforms, and luxury e-commerce best practices.
• Highly organized, detail-oriented, and committed to excellence.

Preferred Qualifications:

• Global marketing experience in luxury fashion, jewelry, or high-end lifestyle brands.
• Established network within luxury media, influencers, and cultural institutions.

Benefits:

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Exclusive employee discounts
• Professional development opportunities
• Travel opportunities to stores, shoots and events
• A creative, inspiring, and fashion forward team

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